Create a Unique YOU-Factor Proposition
Taking your team to the next level requires YOU, the sales leader to think like a CEO. When it comes to leading in this generation of mortgage professionals, you must consider all the ways YOU can add value to each candidate’s career and business goals. It's so important that you get the candidate's head in the game before you provide any kind of job offer, that they can say no to.
The YOU-Factor Workbook helps attract talent to JOIN YOU!
Attracting Talent | Identify all the Unique Intangible Benefits YOU bring to the table
Articulate your Value | Describe what makes your Intangible benefits valuable to the Loan Officer
Consultative Recruiting | Helps YOU isolate Loan Officer's main problem with solutions.
Develop a Partnership | Connect YOUR value-Proposition to Loan Officer's business challenges.
Make a Difference | Differentiate YOU as the preferred provider of this value-proposition.
Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to JOIN your team instead of a competitor or just Staying-Put.